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Privacy Policy

Last updated: March 28, 2026

1. Information We Collect

Processing Bros ("we," "us," or "our") collects information you provide directly when you:

  • Fill out contact forms or merchant applications (name, email, phone, business details)
  • Use our fee calculator tool
  • Subscribe to our newsletter
  • Interact with our AI chat assistant
  • Request equipment quotes

2. Automated Data Collection

When you visit our website, we may automatically collect certain information through cookies and tracking technologies, including:

  • Device information — browser type and version, operating system, screen resolution, and device type
  • Usage data — pages visited, time spent on pages, click patterns, scroll depth, and referring URLs
  • Network information — IP address (anonymized in analytics), approximate geographic location, and internet service provider
  • Interaction data — form field engagement, calculator inputs, and chat interactions

This data is collected through the third-party services described in Section 5 below.

3. How We Use Your Information

We use the information we collect to:

  • Process your merchant application and provide payment processing services
  • Respond to your inquiries and provide customer support
  • Send you relevant information about our services (with your consent)
  • Improve our website and services
  • Measure advertising effectiveness and optimize marketing campaigns
  • Analyze site traffic and user behavior to improve user experience
  • Comply with legal obligations

4. Information Sharing

We do not sell your personal information. We may share your information with:

  • Payment processing partners (e.g., Merchantech) to facilitate your application
  • Service providers who assist in operating our website
  • Analytics and advertising platforms (Google, Meta) in anonymized or aggregated form
  • Law enforcement when required by law

5. Cookies, Tracking Technologies & Third-Party Services

Our website uses the following cookies and tracking technologies:

Essential Cookies

Required for core site functionality, including session management, cookie consent preferences, and shopping cart persistence. These cannot be disabled.

Analytics Cookies — Google Analytics (GA4)

We use Google Analytics 4 (Measurement ID: G-EMT09ZQB29) to understand how visitors interact with our site. GA4 collects anonymized usage data including pages visited, session duration, and traffic sources. Data is processed by Google LLC under their Privacy Policy. You can opt out via our cookie consent banner or install the Google Analytics Opt-out Browser Add-on.

Advertising Cookies — Meta (Facebook) Pixel

We use the Meta Pixel (ID: 906533741994757) to measure the effectiveness of our advertising on Facebook and Instagram. The Pixel tracks conversion events such as form submissions (Lead events), phone call clicks (Contact events), and page views. Data is processed by Meta Platforms, Inc. under their Privacy Policy. You can opt out via our cookie consent banner or adjust your Facebook Ad Preferences.

Managing Your Preferences

When you first visit our site, a cookie consent banner allows you to accept or decline non-essential cookies. You can change your preference at any time by clearing your browser cookies and revisiting the site. Only essential cookies are loaded before you make a choice.

6. Data Retention

We retain your personal information for the following periods:

  • Contact form submissions & leads — retained for up to 24 months after last interaction, then deleted or anonymized
  • Merchant applications — retained for 7 years to comply with financial record-keeping requirements
  • Calculator usage data — retained for 12 months for analytics purposes
  • Chat conversations — retained for 90 days for quality assurance, then automatically purged
  • Analytics data (GA4) — retained for 14 months per Google's default retention settings
  • Security audit logs — retained for 90 days, then automatically cleaned up
  • Newsletter subscriptions — retained until you unsubscribe

7. Data Security

We implement industry-standard security measures including encryption, secure data storage, and access controls to protect your personal information. Sensitive financial data (SSN, EIN, bank account numbers) is encrypted at rest. All data transmission uses TLS/SSL encryption.

8. Your Rights

You have the right to:

  • Request access to your personal data
  • Request correction or deletion of your data
  • Opt out of non-essential cookies and tracking
  • Opt out of marketing communications
  • File a complaint with a data protection authority

9. Third-Party Links

Our website may contain links to third-party sites (e.g., Merchantech for applications, DoorDash for online ordering). We are not responsible for the privacy practices of these external sites.

10. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

11. SMS Communications & Consent

When you provide your phone number through a form on our website and separately opt in by checking the optional SMS consent checkbox, you consent to receive SMS text messages from Processing Bros related to your inquiry, fee audits, application updates, appointment reminders, and customer service. Message frequency varies. Message and data rates may apply. Reply HELP for help, or STOP at any time to opt out.

Mobile information and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes. Phone numbers collected for SMS communication are used solely by Processing Bros to communicate with you and are not sold, rented, or transferred to outside marketers.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

12. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.

13. Contact Us

If you have questions about this privacy policy or wish to exercise your data rights, contact us at: